Get your phone ringing with new enquires by using the complete range of online marketing solutions. We have highly experienced graphic designers, web developers, video & photography production and experts in social media advertising.
COMPLETE ONLINE MARKETING STRATEGY
BUILD YOU A WEBSITE
We have been building websites for years, so can guarantee you a great looking and fully functioning website for whichever business your in. We only build professional internet websites, using professional tools. Most websites are now built using WordPress, this enables you to have a stunning responsive website that works across all devices and is easy to keep up-to-date.
SEARCH ENGINE OPTIMISATION
Having a stunning website doesn’t guarantee it will be successful. All websites need to consider SEO if they have any chance of producing any results; luckily all our website builds include SEO for free and we will make sure you will get the right visitors to your site from search engines like Google.
SOCIAL MEDIA MARKETING
We know all the social media tricks. We can help you with your brand awareness, convey the right image and utilising all the social media tools to bring the visitors across to your website. More recently, social media has become an important part of a good SEO strategy. Queensland Tech provides a team to help you conceptualize strategies and bring them to life so your pages get seen, liked, and shared.
MEDIA PRODUCTION
We offer the full spectrum of professional digital video services from script writing, production and editing. Whether for Radio, TV or to go online, we have the experience to make it happen.
What is online marketing?
Online marketing, also known as digital marketing or internet marketing, is the practice of promoting and selling products or services using the internet. It involves a range of tactics and strategies that are designed to reach and engage customers online, such as search engine optimisation (SEO), content marketing, social media marketing, and email marketing.
The goal of online marketing is to promote a business or brand and its products or services to a wider audience and drive sales and revenue. By leveraging the power of the internet and digital technologies, online marketing allows businesses to reach customers where they are, on their computers, smartphones, and other devices.
Online marketing is a crucial part of any business’s marketing strategy, as it allows companies to reach and engage with customers in a targeted and cost-effective way. Businesses can increase their visibility, reach, and sales through online marketing.
There are a number of different ways advertise online which can be categorised into the follow:
- Search Engine Optimisation (SEO), is a method of optimising your website in manner which attracts more visitors from Google and other search engines.
- Search Engine PPC, is paying for sponsored links on search engines like Google, via Adwords. Google will charge you a small fee for every visitor sent to your website via this method. Google often gives $600 of advertising for free for first time users.
- Social Media can be utilised to help drive more sales, such as having a Facebook page.
- Paid Social Media advertising, can increase results from your social media posts, but you do get charged for the interactions.
- Online Directory Listings, offer another means of getting some extra visibility for your business. There are 100s of good free ones, and a number of paid directories too.
Every business should at the very least have a website that gives potential customers information about who they are, the ongoing costs of a website is very little. Optimising your online marketing can take time, and using sponsored ads can get expensive, so its a balance at choosing what’s right for your business.
Online Marketing: points to consider
- Services: Make sure that the online marketing provider offers the services that you need to meet your marketing goals. Some common online marketing services include search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
- Experience: Look for an online marketing provider with a track record of success in your industry or niche. Ask for case studies or references to see how they have helped other businesses achieve their marketing goals.
- Expertise: Choose an online marketing provider that has expertise in the specific areas of online marketing that you need help with. For example, if you need help with SEO, look for a provider with a strong background in SEO.
- Customisation: Your business is unique, so make sure that the online marketing provider can customise their services to meet your specific needs. Avoid providers that offer a one-size-fits-all approach to online marketing.
- Communication: Choose an online marketing provider that communicates effectively and regularly. You should be able to get in touch with your provider easily and receive regular updates on your marketing campaigns.
- Pricing: Online marketing providers offer a range of pricing models, from hourly rates to monthly retainers. Make sure that you understand the provider’s pricing structure and that it fits within your budget.
- Transparency: Look for an online marketing provider that is transparent about their methods and strategies. Avoid providers that use black-hat tactics or promise unrealistic results.
Any more Questions?
How can I improve my website's search engine ranking?
Most visitors will find your website using Google, so it’s important to tweak your website in manner that Google likes. Google uses a large number of different metrics when their engine is looking at your website:
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What kind of information is on your website:
It looks at the various keywords used on your website as to understand what kind of website it is. When someone does a search, and trys to match up what they are search for with words that are within your website.
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How many other websites link to your website:
Your website ‘ranking’ is largely based on how many other websites link to yours, and also emulates the website from where the link comes from.
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How are users interacting with your website:
Google know has how users interact with most websites, and probably yours, as they collect large amounts of information from various sources like from the Google Chrome browser, through websites script tags and via internet traffic monitors such as DNS services.
What are the best social media platforms for my business?
It generally depends on the type of business your in, as certain social media can work better for others. Generally speaking, Facebook has the majority of users at the moment.
By Monthly Active Users:
Facebook: 2.9 billion
YouTube: 2.3 billion
WhatsApp: 2 billion
Instagram: 1.3 billion
TikTok: 1 billion
WeChat: 1.2 billion
LinkedIn: 740 million
Snapchat: 500 million
Pinterest: 450 million
Twitter: 206 million
Demographics and usage patterns of these platforms can vary widely.
How can I create effective online advertisements?
Before launching any online marketing, the business should consider what their end goals are, and what their target audience will be. They should note the demographics, and the geographical area the business services. Once we know who we are trying to target, we then choose the best marketing strategies as to meet those goals.
How can I measure the success of my online marketing efforts?
There are a number of methods of monitor your online marketing. Most types of sponsor campaigns will usually give you daily statics, and can often set a daily budget. There are also a number of different free monitoring tools for your website, Google Analytics is very popular choice.
Should I invest in email marketing, and how can I make it effective?
Email marketing is not as strong as use to be, as many email users are now getting bombarded with unwanted emails, and their systems are moving the unsolicited emails to the junk/spam folder. It’s possible to send a million emails and maybe get just one response. But there are some people out there that prefer to get email updates from you, so it’s sometimes a good idea just to have a low cost service setup as capture these people and occasionally email them with updates.
How can I use influencer marketing to benefit my business?
Influencer marketing is a relative new marketing method. It involves getting an celebratedly that is well known online, and reviewing or endorsing your service/product. You should pick a celebratedly that has a large target audience similar to your own requirements. These advertising arrangements are usually done by contacting them directly.
What are the latest trends and techniques in online marketing?
Online marketing hasn’t changed a lot since the birth of the internet, it’s just got a lot more popular as more people use the internet. Google being the main search provider right now, but Bing could be the main search provider in a few years. Different types of online directories have come and gone, and there are different types of social media, but each have their own particular type of audience.
Artificial Intelligence will likely become a big part of future marketing. Queensland Tech is already leveraging AI within this space.
Where are you based?
We are based in Hervey Bay, Queensland, Australia
How can I optimise my website and online presence for mobile users?
If you have a website, it’s important that it also functions for people viewing it using their mobile device. Some website providers don’t work too well for mobile users. Google automatically runs tests on your website to see how well it functions for mobile users, as to know if it should recommend your website within its search engine when a mobile user is searching. Most visitors to websites today are mobile users, so it’s very important to optimise your website for them.
If your using Queensland Tech for your website, then your website already optimised for mobile users, as it’s a standard part of our own testing.
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Online marketing has become an essential component of any business’s marketing strategy, as more and more people are spending their time online. According to a recent study, the average person spends over 6 hours per day using digital devices, such as smartphones, laptops, and tablets. This means that businesses that are not leveraging the power of online marketing are missing out on a large and growing audience.
One of the key advantages of online marketing is its ability to target specific audiences. With online marketing, businesses can use a range of tactics and strategies to reach customers who are most likely to be interested in their products or services. This includes targeting specific demographics, interests, and behaviors, as well as using retargeting ads to reach people who have already interacted with the business online.
Another advantage of online marketing is its ability to track and measure results. With online marketing, businesses can use tools like Google Analytics to track website traffic, engagement, and conversions. This allows businesses to optimise their online marketing campaigns over time, improving their effectiveness and return on investment.
However, it’s important to note that online marketing is not a one-size-fits-all solution. The tactics and strategies that work best for one business may not work for another. It’s important for businesses to take the time to research and understand their target audience, as well as to experiment with different tactics and strategies to find what works best for them.
It’s a powerful tool that can help businesses reach and engage with customers in a targeted and cost-effective way. By leveraging the power of the internet and digital technologies, businesses can increase their visibility, reach, and sales through online marketing.
ABN: 58 196 482 040