About Google Search Engine

With so many people using Google search, SEO has become an important aspect that every website needs to consider.

Google’s servers are visiting all the websites it can find and add information about them in to its search engine so that when someone does a search it can use its pre-made index to instantly give a list of results.

All the text and images used within your website will help Google decide where and when your website will appear in their search, so its important to know the optimum way to build your site so that you can receive the visitors you need.

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So before you build your website, you should do some research on what your target audience is and the kind of keywords they would likely be using while searching as to find you.

Google also reviews your website using different bench marks, like how quick the page loads, is the content secure and does the page load correctly on both desktop and mobile devices.  Google will penalise any negative result it finds which make the website appear lower down in the search engine results.

Understanding all the quirks of Google will help you maximise the effectiveness of your website and turn those visitors in to sales.

Our 6 step SEO plan…

  1. Have a good idea exactly what audience your website is trying to attract.  Try to narrow you focus on specific types, demographics and geographics of people and not assume a broad range.
  2. Make a list of all the key-phrases that your clients would likely type into Google to find you.  This can normally be split between your branding and services your require.
  3. We can advise you on which of your key-phrases will likely work best, and give you a top 10 list of ones that should be focused on.
  4. We can tweak your website as to bring in more visitors; visitors that search using the optimum top 10 key-phrases.
  5. We can help increase the ranking of your website so that Google gives your website a higher preference than other websites in its index.
  6. We can monitor your website and give feedback and advice about your current SEO.

Dedicated SEO Packages

SEO Essential

  • Full Website SEO review
  • Checking meta, html, and objects
  • Checking content responsiveness and speed
  • Includes Hosting, DNS, SSL, and Virus checks


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SEO Advanced

  • Includes SEO Essentials
  • Plus full keyword marketing analysis
  • Plus extra directory back‐linking
  • Plus follow‐up review/tweaks after 3 months


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SEO Ultimate

  • Includes SEO Advanced
  • Plus a re-review and additional SEO tweaking to your website every month for 12 months


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What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is the process of optimising a website’s content, structure, and technical aspects to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by improving its relevance and authority in the eyes of search engines. This involves various strategies and tactics such as keyword research, on-page optimisation, link building, and technical optimisation, all aimed at improving a website’s search engine ranking and driving more targeted traffic to the site. Effective SEO can help businesses increase their online visibility, generate more leads and sales, and build a stronger online presence.
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Other important aspects important of SEO include creating high-quality, valuable content, optimising your website’s technical aspects (such as page speed, mobile-friendliness, and site architecture), and building high-quality links from other websites.  SEO strategies may vary depending on the type of website, business, or industry you are in. For example, local businesses may need to focus on local SEO strategies to attract nearby customers.

Businesses should also look at GMB (Google My Business).  Listing your business with Google will give you visitors, and fully optimising that listing can help improve your visibility further, attracting more potential customers.

Google is not the only search engine, and optimising for other search engines such as Bing and Yahoo can also be important depending on your target audience.

SEO can be a complex and ever-changing field, so it’s important to stay up-to-date with the latest trends, techniques, and algorithm updates to ensure your website stays competitive in search rankings.  SEO is an ongoing process that requires continuous effort and monitoring to maintain and improve your website’s rankings and traffic.